The danger with DIY website designers is the potential for them to trick you into believing you possess the skills, judgment, and insight necessary to design a website that is not only functional, but excellent in comparison to others in your market (all while saving piles of cash). This concept is pretty, but unfortunately, this may be a bit of a pipe dream, unless you just so happen to have the training of a professional web designer.
Good graphic design translates complexity into a simple, clear message that interests and connects with the audience. A graphic designer knows how to eloquently use language and imagery to interest, inform, and persuade your audience. A complicated marketing message will be ignored. Clear and compelling sells.