Kunda Sponsorship Logo

Best Family Rwanda was ready to kick off their biggest project yet, a sponsorship program, and they needed a face for this project. Kunda in Kinyarwanda, the native language in Rwanda, means “love” and that is exactly what they wanted Kunda to be. The primary purpose of Kunda is not money. The primary purpose is to connect the kids of BFR with sponsors who desire to love on them, care for them, and grow with them in a healthy relationship, just like family member.

The logo needed to represent this idea. The translation with something very literal giving way to its simplicity yet clear in its purpose.